Black-owned small businesses are the hardest hit retail sector during this pandemic. Black makers, like myself, rely on in person sales for over 80% of our business. The holiday season is typically the most profitable time of year. Small businesses rely on revenue from the holidays to cover overhead & expenses that helps us stay in business for the next six months until summer!
With markets closed and shelter-in-place orders keeping shoppers at home, makers have turned to online sale events for the holidays. For Vibrant Shea Co. online sales have grown from 10% to 100% of our business model during Covid. I long for the days of the purple tent and tables overflowing with naturally perfect skincare. I miss all of your smiling faces!
Your online orders have literally kept us alive for the past nine months. I encourage you to support small businesses with your purchase power this holiday season. Subscribe to your favorite black-owned brand's email list to be the first to know of specials and sales events.
Remember this, your online order is feeding a familly, empowering a community & encourging a black entrepreneur to keep dreaming!
Flex your spending power and buy black! Your purchase may be the reason your favorite brand stays in business in 2021. I invite you to join our group of black makers to shop a curated collection of handmade gifts: https://www.facebook.com/events/2813695175515185
Vibrant Shea Co.